OUR STORY
Welcome to our brand story! In 2011, Ms. Xing founded GUISU TATTOO in the ancient city of Xi'an, where she worked as a tattoo artist and illustrator. Fast forward to 2019, she launched her original clothing designer brand: 12MAO4. The name "MAO" stands for Modern, Artistic, and Original. Ms. Xing's vision was to capture those fleeting moments of inspiration and transform them into heartfelt, genuine, and pure designs.
Ms Wen: Tattoo Artist / Fashion Designer / Illustrator
- Founded GUISU TATTOO in 2011, specializing in one-on-one original tattoo designs, with 14 years of industry experience.
- Launched the independent designer brand 12MAO4 in 2019, focusing on niche, playful lifestyle and sportswear aesthetics.
- Signed illustrator for the Asia Illustration Awards.
Mr Gin: Founder of Wawl Soul / Tattoo & Fashion Lover
- Founded Wawl Soul in 2022, a tattoo-inspired clothing label.
12MAO4 is all about blending retro, fantasy, and versatility into functional and aesthetically pleasing activewear. We break away from traditional fashion rules, infusing our brand spirit into a journey of exploration that captures your unique intensity and gentleness. Our product line focuses on vibrant sports apparel, covering a range of athletic activities and distinctive athleisure styles.
12MAO4 is passionate about collaborating with independent creators, designers, illustrators, artists, and niche culture enthusiasts to create our "Artist Collaboration Series." We are dedicated to providing a platform for art lovers to connect, learn, and express themselves.